Ads Specialist

Ads Manager (Meta & Google Ads)
Location: Rajkot (On-site)
Experience: 3–5 Years
Employment Type: Full-Time

About the Role
We're looking for a results-driven Ads Manager to plan, execute, and optimize digital advertising campaigns across Meta and Google Ads. The ideal candidate should have hands-on experience in performance marketing, lead generation, and campaign optimization for B2B and B2C businesses.

Key Responsibilities
- Plan, launch, and optimize Meta and Google Ads campaigns.
- Manage campaigns for lead generation, website traffic, app promotion, sales, and brand awareness.
- Conduct audience research, keyword planning, remarketing, and A/B testing.
- Monitor campaign performance and optimize CTR, CPC, CPL, CPA, and ROAS.
- Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
- Coordinate with the design team for ad creatives and landing pages.
- Analyze campaign performance and prepare regular reports.
- Stay updated with platform changes and digital advertising best practices.
- Collaborate with Marketing, Sales, SEO, and Content teams to improve campaign performance.

Required Skills
- Strong experience with Meta Ads Manager and Google Ads.
- Good knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
- Experience with audience targeting, campaign optimization, and performance marketing.
- Strong analytical, reporting, and communication skills.
- Ability to manage multiple campaigns and budgets.

Preferred Experience
- Experience in B2B/B2C, Travel, SaaS, IT, or Finance.
- Familiarity with CRM integrations and lead management tools.

Why Join Us?
- Work on high-impact campaigns across multiple products.
- Collaborative, growth-focused work environment.
- Performance-driven career growth.

If this opportunity interests you, kindly share your updated resume so we can take the next steps forward.